Gigs in Museums

READ IN WELSH

 

Gigs in Museums was a pilot project to bring new young audiences to Welsh museums and libraries run by Kids in Museums and Get It Loud In Libraries and funded by the Welsh Government. Over the course of 2017/18 we partnered with three museums and libraries across Wales for the pilot, with the final event taking place at Ceredigion Museum, Aberystwyth.

Event details

Sunday 25 March 2018, 2.30pm – 4.30pm: Gwenno supported by Pat Morgan.

Tickets were priced at £8 and the event was scheduled as a matinee to make it as accessible as possible for families and teenagers attending independently.

Why take part?

Ceredigion Museum decided to get involved with the project for several reasons. They were keen to partner with Kids in Museums. Following the museum’s reopening in September 2017 – with a redeveloped entrance and a new café – they wanted to experiment with collaborative projects to support a sustainable future for the organisation.

What did you do to prepare for the event and what happened on the day?

“It was an absolute joy to play such a wonderful venue and I just wanted to thank all of the staff that looked after us so well and made the day brilliant.” (Gwenno)

Establishing clear working relationships between the project partners was important. There were a few early hiccups around arranging site visits and the use of the Welsh language in some marketing, but these were quickly resolved. Get It Loud In Libraries offered invaluable advice about all the practical aspects of organising a gig.

The gig was promoted through the museum’s events diary and Get It Loud In Libraries’ and Kids in Museums’ websites and social media. Most of the ticket sales were online, but the museum was also able to sell tickets directly to visitors. The gig sold out in advance.

On the day itself, everything ran smoothly with the museum staff and volunteers working closely with Get It Loud In Libraries. The capacity audience queued round the block to see the museum transformed into a gig venue and there was a tremendous buzz as the doors opened.

How were young people involved?

Involving young people was key to the success of the event. The museum is home to the Ceredigion Heritage Youth Panel (CHYP) and four panel members aged 16-24 were heavily involved in the event. They researched Gwenno to contribute to marketing plans, took a lead on organising the event and co-ordinated the visit of the Welsh Minister for Culture, Tourism and Sport, Dafydd Elis-Thomas AM, liaising with local council, museum and Welsh Government staff.

Members of the youth panel also worked with a local filmmaker to create a film documenting the gig. The young people planned the filming schedule, interviewed Gwenno and then edited the final version.

What was the impact of the gig?

On the day, the event was sold out, with an audience including many families. There were many people in the audience who had not visited the museum for a long time and so it was an opportunity to welcome them back to the museum. People are still talking about the gig weeks afterwards.

“…today will be one of the best days of my life so far because it has pulled together so many threads from my past, present and future.” (Catherine Beckham)

The members of CHYP were able to have fun and learn new skills around marketing, event management, working with government stakeholders and filmmaking.

For the museum, the gig was a significant moment after its reopening, putting it on the map with a ministerial visit. It enabled staff to successfully experiment with collaborative working with new organisations as part of national programmes and learn about staging live events in the redeveloped space.

“This was a really wonderful experience for Ceredigion Museum, the partnerships worked smoothly, it brought in new audiences, the CHYPs had an invaluable experience and the Minister for Culture, Tourism and Sport was very impressed.  However, the highlight for me was seeing our visitors of all ages dancing their socks off and having a great time, it firmly established Ceredigion Museum as a cultural hub for the whole community.”  Carrie Canham, Curator

Inspired to find out more about putting on live events in museums. Stewart Parsons, Director of Get It Loud In Libraries, shares his top tips…

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Full name of Organisation
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How is your organisation funded?
Other (please specify)
Are you signed up to the Kids in Museums Manifesto?
Want to know more about the manifesto? Click here
Contact Name and Role
Contact Email
Contact Number
Twitter ID
Facebook Profile
Please tell us about any plans you have so far for Takeover Day
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Age of Participants
Other (please specify)
Type of Group
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Will you be working in partnership with another cultural or heritage organisation?
If yes, please specify the name(s) of organisations
Does your Takeover Day link up with any of these themes or initiatives?
Arts AwardDigital Heritage StationsDisabled/SEN groupsHeritage Lottery Funding – Young RootsUniformed Groups - Brownies / Guides / Scouts / Cubs / BeaversWelsh BaccalaureateWorking with a Youth PanelWorld War 1 Centenary
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I would like Kids in Museums to keep me updated about future events and projects.
Yes, please add me to the mailing listNo, don't add me to the mailing list

The information provided in this form will be securely stored by Kids in Museums. We will use it to inform you about other Kids in Museums activities, projects and services and to report to our funders. Your data will not be sold or shared with third parties. If you would like to be removed for our mailing list at any point, please contact [email protected]

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